Strategy &
Management Consulting
Focus markets, business models and portfolios with a clear competitive logic, robust growth platforms and an actionable strategic roadmap.
Strategy & M&A · Consumer Goods
Shape growth.
Create value.
Strategy & management consulting, transformation & restructuring, sales & international expansion, as well as M&A and due diligence for consumer-goods businesses and investors.
Consumer-goods expertise
Experience across market, brand and margin.
More than 30 years of leadership experience combine deep consumer-goods and brand expertise with commercial discipline. International general management, multi-brand portfolios, digital business models and transactions form the basis for pragmatic and robust advice.
01Optics & Smart Optics
02Sports & Outdoor
03Sportswear
04Wearables
05Smart Wear
06AI & New Business Models
International special focusSmart Glasses Sourcing & AI Eyewear Investment
“The true power of dreamers is that they never stop.”
An entrepreneurial perspective
Consulting rooted in executive responsibility.
GMH Consulting Munich combines strategy and M&A expertise with decades of hands-on leadership in international consumer-goods markets. The focus is on growth decisions, transactions and business models that deliver stronger market positions, results and enterprise value.
30+years of executive experience
€500Mcompanies with up to €500M in revenue
250employees led
Services
Identify strategic opportunities. Realise enterprise value.
Each engagement is tailored to the decision at hand—from market and growth strategy to commercial due diligence and post-transaction execution.
Strategy &
M&A &
Due Diligence
M&A advisory and commercial due diligence for consumer goods: assess targets and markets and unlock value from carve-out through post-merger integration.
Transformation &
Restructuring
Translate strategy into effective change: realign structures, improve profitability and mobilise teams around consistent execution.
Sales &
International Expansion
Scale go-to-market, market entry, distribution models and organisation with extensive B2B, B2C, e-commerce and omnichannel experience.
Approach
Analytical in substance. Clear in decisions. Committed in execution.
“Strategy only becomes valuable when it creates direction and delivers impact in day-to-day business.”
01
Understand
Rapidly capture the starting point, market logic and economic levers.
02
Focus
Reduce complexity and define a small number of high-impact priorities.
03
Mobilise
Align leadership, organisation and stakeholders around one ambition.
04
Execute
Make progress measurable and anchor accountability in the organisation.
Leadership · September 2026
Shared commitment leads to the summit.
“Individual efforts fade, but together we create a legend. Our shared commitment is the path to the summit of Olympus.”
Inspired during the ascent of Mount Olympus—a personal image for leadership, endurance and the power of shared goals.
Customer Centricity & Service
Consumer at the centre. Service comes first.
Successful strategies begin with people: their needs, expectations and moments of use. That is why I connect brand, sales, digital channels and service into one consistent experience across every touchpoint.
Anything. Anywhere. Anytime.
Frequently asked questions
Clarity for strategy and transaction decisions.
What does commercial due diligence assess in consumer goods?
It assesses market attractiveness, competition, brand, customers, channels, pricing and defensible growth drivers. GMH combines this analysis with operational sector expertise so investors can judge a target's opportunities and risks realistically.
When does external strategy consulting create value?
Especially ahead of portfolio decisions, international expansion, sales or omnichannel redesign, performance improvement or a transaction. The outcome is a prioritised roadmap that connects market potential with execution.
How does GMH Consulting support M&A?
GMH supports target and market assessment, commercial due diligence, strategic deal logic, carve-outs and post-merger integration—with a focus on commercial value creation.
Which markets does GMH Consulting cover?
The focus is on optics and smart optics, sports and outdoor, sportswear, wearables, smart wear and AI-enabled business models across brands, retail, e-commerce and international scaling.
How can international expansion become profitable?
Through disciplined selection of target markets, segments, partners and channels. GMH develops go-to-market models that balance market potential, investment, organisation and profitability.
What role do AI and smart technologies play in strategy?
AI, smart optics and wearables change product value, data models and customer access. The strategic task is to translate technology into differentiated offers, scalable business models and measurable enterprise value.
Selected brand experience
Products, brands and businesses that have shaped the journey.
Throughout his international executive career, Günther Herrmann has worked with renowned companies and brands and contributed to the development of products, collections, sales models and market entries.
KatadynOXYGENOxygen
Porsche Design
Primus…and many more
The brands and logos shown are the property of their respective owners. Their presentation solely describes professional positions, collaborations and product development experience from Günther Herrmann's career and does not imply a current engagement or endorsement by the companies named.
Contact
What should move in your business?
An initial conversation creates clarity on the objective, the levers and the next step.
gherrmann@gmh-consult.com Connect on LinkedIn ↗Günther Herrmann · Munich